Produced, self-funded, and narrated by Grant Dixon, a documentary-maker and vegan, the humorous yet hard-hitting film calls for a radical change to government health policy. It challenges the New Zealand Ministry of Health, in particular, to amend its policies and inform New Zealand residents that heart disease, diabetes, and obesity can be prevented or reversed through the adoption of a whole foods, plant-based lifestyle.

Dixon was inspired to make the film after suffering a heart attack in 2010 when he was just 58. Four stents later, the producer learned from American physician Dr. Caldwell Esselstyn, who was speaking on a radio show, that with the right diet, heart disease is a preventable condition. Following the show, Dixon was inspired to spread the word via the medium of film.